Stefan Battistetti
Test · about 5 minutes

Can AI even see your pipeline?

Before any AI tool can help you sell, it has to see three things: who your customers are, what happens between interest and sale, and whether it's working. Many small businesses have none of the three anywhere a machine can read.

That's not a failure. It's what happens when the founder sells by hand: the system lives in one head and one inbox. It works, until you're busy making the product, or away for a week.

Data

Can a machine find your customers?

One place, one record per person, and a known source for each. Without it, every AI tool guesses.

Process

Can someone else run your follow-up?

If the steps live only in your memory, automating them means automating guesses.

Measurement

Would you notice if sales dropped?

A few numbers checked every week turn a gut feeling into something you can improve, and something an agent can act on.

Answer what's true today, not what you plan. If you're not sure, it's a no.

This is a small piece of how I start every project: a diagnosis before anything gets built.

Data

1 Do all your customers and leads live in one place, not spread across inboxes and phones?

2 Could you export everyone who bought from you in the last 12 months in under 10 minutes?

3 Does each contact exist only once? Check three recent customers.

4 For last month's new customers, can you say where each one came from?

Process

5 Is the path from first contact to sale written down somewhere?

6 Does every enquiry get an answer within 24 hours, even when you're away?

7 If you were away for a week, would someone else know which follow-ups are due?

8 Can you find the notes from your last three customer conversations in under 2 minutes?

Measurement

9 Do you know last month's number of enquiries without counting by hand?

10 Do you know what share of enquiries become paying customers?

11 Do you know which channel brought the most revenue last year?

12 Is there one number you check every week to see if sales are on track?

0 of 12 answered

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