Stefan Battistetti
AI-native GTM for small businesses

Turn your sales and marketing into an engine.

I build AI-native GTM engines for small businesses: one AI-supervised system for your sales and marketing. It runs the follow-ups, measures what works, and doubles down on it.

Take the 5-minute test Book a free check-up

12 yes/no questions. See your score right away.

Trusted by teams at

  • Mediaplus Group
  • ADAC
  • Jack Wolfskin
  • Mozilla Firefox

ADAC, Jack Wolfskin and Mozilla Firefox through Mediaplus.

“Stefan's work has contributed significantly to the digital transformation of Mediascale. This has created the prerequisites for AI applications and enabled better networking of systems.”
Stephan Rixner · Managing Director, Mediascale
Sound familiar?

Your sales aren't broken. They're in pieces.

Three things keep most small businesses stuck.

01

No time

Follow-ups, replies and posts happen at night, or not at all. The product comes first.

02

Guessing

You can't tell which channel brings sales, so you keep doing a bit of everything.

03

In pieces

Leads in the inbox, notes on the phone, numbers in a spreadsheet. Five tools, no system.

AI multiplies what's already there. So the base comes first.

The GTM engine

Every business has a GTM engine. Make yours AI-native.

It's how a business finds, wins and keeps customers. In most small businesses it runs on the founder's memory and inbox. An AI-native one runs on one AI-supervised system: it does the repetitive work, measures what works, and doubles down on it.

The engine
Runs the repetitive work and scales what works.
You
Talk to customers, learn their pains, run the business.
AI-supervised Revenue ↑ 01 Test New offers and messages 02 Measure Every result tracked 03 Learn Keep what works 04 Automate What works and repeats
How it's built

Three layers. In this order.

Data is the foundation, process runs on it, agents run the process. Skip a layer, and the AI just automates the mess.

01 Data 02 Process & numbers 03 AI agents & automation Your GTM engine
In this order, it compounds.
  1. 01 · Data

    Customer data

    Know who buys, and who to find more of.

    Every customer and lead in one place, once, with a note on where they came from. Everything else runs on it.

    • CRM setup and cleanup
    • Deduplication and enrichment
    • Lead source tracking
    • Best-fit customer profile
  2. 02 · Process & numbers

    GTM operations

    Every lead handled the same way, every time.

    The steps from first contact to paid invoice, written down and automated, with a few numbers that show where things stall.

    • Sales process and pipeline stages
    • Follow-up and routing rules
    • Workflow automation
    • Weekly reporting by channel
  3. 03 · AI agents & automation

    AI-native execution

    More output, without more manual work.

    Agents and automations that take over repetitive sales and marketing work. You approve anything that speaks for you.

    • Reply and follow-up agents
    • Lead research before every call
    • Content repurposing across channels
    • Test-and-learn loops on messages and channels

The 5-minute test checks layers 1 and 2. →

Working together

Start with a free check-up. Then build what pays.

I work in your tools and your week, like part of the team. Everything I build stays yours.

1 · Start here

Free GTM check-up

45 minutes. We map how you win customers today and find where sales leak.

Afterwards you get a one-page summary with the 3 fixes I'd make first. Free, and yours to keep, whether or not we go on.

Tip: take the 5-minute test first, so we spend the call on fixes, not questions.

2 · Then pick a path

  • Automate one process

    A process you already run, automated end to end. For example: every quote followed up on day 3 and 7. Fixed scope, live in days.

  • Build the GTM engine

    The whole system: data, process, agents and the learning loop. I build it, run it and improve it with you, week by week.

  • Advice

    You build it in-house. I review, guide and unblock.

  • One call a week. Approvals by message.
  • You own all of it: blueprint, data, setup, code.
  • For small businesses of 2 to 30 people that already sell.
Book a free check-up Or take the 5-minute test
About

I build systems. I've also sold by hand.

  • Systems thinker
  • AI transformation
  • MBA
  • Founder

I build GTM engines for small businesses. I think in systems: how data, process and measurement feed each other, and where a machine should take over from a person.

At Mediaplus, part of the Serviceplan Group, I led AI transformation work: getting data and processes ready for AI. For Mediascale I built the whole data stack behind digital ad campaign reporting, from ETL and pipelines to architecture, orchestration and logic. Manual reporting went from 40 hours a week to 4.

During my MBA I studied systems thinking and marketing: the models behind how markets and companies behave.

I also founded cbovero, a food company, and handled all its sales myself until I closed it. That's where I learned how sales and marketing work in the field, mostly by making the mistakes myself. So I know the other side too: a good product, too little time, and sales that stop whenever the founder gets busy.

The test

Can AI even see your pipeline?

12 yes/no questions, 5 minutes. See your score right away.

Data

1 Do all your customers and leads live in one place, not spread across inboxes and phones?

2 Could you export everyone who bought from you in the last 12 months in under 10 minutes?

3 Does each contact exist only once? Check three recent customers.

4 For last month's new customers, can you say where each one came from?

Process

5 Is the path from first contact to sale written down somewhere?

6 Does every enquiry get an answer within 24 hours, even when you're away?

7 If you were away for a week, would someone else know which follow-ups are due?

8 Can you find the notes from your last three customer conversations in under 2 minutes?

Measurement

9 Do you know last month's number of enquiries without counting by hand?

10 Do you know what share of enquiries become paying customers?

11 Do you know which channel brought the most revenue last year?

12 Is there one number you check every week to see if sales are on track?

0 of 12 answered

Want to know what to fix first?

Leave your email to see your weakest area and the first fix. I'll also send you a copy with the step-by-step guide.

I store your email and answers to show and send you your result. Details in the privacy policy.

FAQ

Short answers.

What is a GTM engine?

The system a business uses to find customers, win them and keep them: who you reach, how you follow up, what you measure. Every business has one, even if it lives in one head and one inbox. The ones I build are AI-native: one system for sales and marketing, supervised by AI.

What does the AI do on its own, and what needs my OK?

The repetitive work runs on its own: logging leads, reminders, routine follow-ups, the weekly numbers. Anything that speaks for you in a new way, like a new message, an offer or a campaign, waits for your approval by message. You decide where that line sits.

What happens in the free check-up?

A 45-minute call. We map how you win customers today and find where sales leak. Afterwards you get a one-page summary with the 3 fixes I'd make first. No cost, no obligation.

Do I need new tools or a CRM?

No. I start with the tools you already use and add only what's missing. If a CRM makes sense, I'll say so and help you pick a simple one.

Who is this for?

Small businesses with 2 to 30 people that already have paying customers and a repeatable offer. Products, services or software.

Who owns what you build?

You do. The data, the setup, the code and every document stay yours, whether or not we keep working together.

What does it cost?

The check-up is free. After it, every project gets a fixed scope and price, agreed before I start.